Charlotte Blank

Director, Transformation & Analytics, Jaguar Land Rover North America

Charlotte Blank is one of the world’s first “chief behavioral officers.” She strengthens the connection between academic theory and applied business practice by elevating the use of field research to advance our understanding of human behavior in the modern marketplace. Charlotte has led programs in consumer psychology and global branding during her ten years in the media and automotive industries, including various marketing roles for General Motors, and new product innovation for Turner Broadcasting. She earned a Bachelor of Science in neuroscience and behavioral biology from Emory University, and a Master of Business Administration from Harvard Business School. Incentive Magazine named Charlotte a Visionary and one of 2016’s 25 Most Influential People in the Incentive Industry. In 2018, the St. Louis Business Journal named Charlotte one of the Most Influential Business Women in St. Louis. Charlotte is obsessed with field research, and her TEDx talk, “Lead Like a Scientist,” makes the case for embracing experimentation to improve workforce incentives and motivation. She is a frequent contributor to and is ever-curious about what “makes us work.”

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