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Charlotte Blank

Chief Behavioral Officer, Maritz

Charlotte Blank is one of the world’s first “chief behavioral officers.” As CBO of Maritz, Charlotte leads Maritz’s practice of behavioral science and innovation. She strengthens the connection between academic theory and applied business practice by elevating the use of field research to advance our understanding of human behavior in the modern marketplace. Charlotte has led programs in consumer psychology and global branding during her ten years in the media and automotive industries, including various marketing roles for General Motors, and new product innovation for Turner Broadcasting. She earned a Bachelor of Science in neuroscience and behavioral biology from Emory University, and a Master of Business Administration from Harvard Business School. Incentive Magazine named Charlotte a Visionary and one of 2016’s 25 Most Influential People in the Incentive Industry. In 2018, the St. Louis Business Journal named Charlotte one of the Most Influential Business Women in St. Louis. Charlotte is obsessed with field research, and her TEDx talk, “Lead Like a Scientist,” makes the case for embracing experimentation to improve workforce incentives and motivation. She is a frequent contributor to and is ever-curious about what “makes us work.”

Student and alumni stories

“MBDS is the type of program that makes you excel. I could not have done any of it without the support they provided.”
- Lorena Levano, MBDS ‘19

Course descriptions

See the courses and electives available to master's students.

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