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Social Media and the Organization

Social Media and the Organization

Course Number
DYNM 558 001
Course Code
DYNM558001
Course Key
68877
Day(s)
Tuesday
Time
6:00pm-9:00pm
Instructor
Prerequisites
Non-DYNM students: https://www.lps.upenn.edu/degree-programs/dynamics/course-permit
Primary Program
Course Note
DYNM Category: A; DYNM Concentration: LMC
Course Description
With each passing day, the 24-7 cycle of social media continues to wildly evolve. Facebook. Twitter. YouTube. LinkedIn. Instagram. Over the last 15 years since many of these social media services have launched, they've transformed society in many significant ways. Social Media and the Organization will deepen your understanding of and offer real time practical experience with social media. The course will examine the current trends and use of social media in marketing, product development, customer service, networking and other facets of organizational policy and practice. Students will have hands-on participation online with the class blog, http://upennsocialbook.wordpress.com, sharing relevant case studies, analyzing social media campaigns and critiquing their own organization's culture and values surrounding social media including social media policy, staff challenges, and evaluation of challenges and opportunities in its use. 
Subject Area Vocab