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The Power of Storytelling

The Power of Storytelling

Term
Online
Course Number
PROW 301 610
Course Code
PROW301610
Course Key
67142
Instructor
Primary Program
Course Note
Special session: 09/01/2020 to 10/26/2020
Course Description
From business and science to medicine and nonprofit organizations, storytelling is increasingly recognized as one of the strongest tools of communication and persuasion. This course introduces students to the use and art of storytelling, also known as narrative studies. Students review storytelling in academic and professional communities as both a research tool for gathering information about particular communities or types of individuals,and as an effective rhetorical strategy for generating emotional appeal and action, and brand identity. They also explore storytelling as a compelling means of conveying complex and memorable information. This course explores how storytelling may be variously used for inquiry, evidence gathering and persuasion. Lessons are reinforced through the examination of business anecdotes, case studies, narrative medicine, biographical notes, personal statements, and cover letters.
Subject Area Vocab